How To Rank Number One On Google
First I want to start off by saying, there is no surefire way to rank number one on Google. Well, how can I get more traffic? This is a concern I hear a lot. Although, SEO (search engine optimization) is extremely complex, I will try to break it down into layman’s term.
Adding fresh content, meta tags, and relevant links all contribute to excellent positioning on search engines. The first thing that is looked at by a search engine would be your link popularity. In other words, it is someone else’s website having a link or path to get to your website. Your site is popular because of the number of other sites that know of it. Therefore, the main purpose of getting credible backlinks is for your site to get placement on search engine such as Google, Yahoo, Bing, and other smaller search engines.
Easy ways to get backlinks:
1) Connecting to directories: like Directory Transformation, DMOZ and others. Linking with directories is a terrific method to find sites like yours and who are willing to trade links because many people who have registered for a directory site usually understand the value of backlinks.
2) Search Google for keywords that describe your practice and/or location. Look for websites that are well ranked or have high domain authority. Where appropriate, submit your website content to those website.
3) Create a link partner page: Develop a page on your website to notify others that you know the advantages of backlinks and are trying to find link partners. As soon as you begin adding links to your website make sure to come up with a good management system for keeping track of those who have actually linked back to you and those who have not.
4) Download and use the Google Toolbar to track the popularity and traffic rank of your website, as well as other website of interest. Another good tool to use is the Moz Chrome extension.
Below are way’s to enhance exposure on your website besides backlinks:
Pay Per Click (ppc)
Outbrain
Post to blogs and forums
Buy ad space
Affiliates
Provide free resources
Send e-mail newsletters
Does your site read well?
Keyword Density is the number of search terms actually mentioned on your page. If your website is about real estate in Orange County then your target keyword must be “Orange County Real Estate.” Now this phrase should be mentioned within your pages in at least 3-8% of the overall page text. This is how an online search engine can tell what your website’s content is about and how to index you in a search.
However, there is a fine line between spamming a search engine by repeatedly typing in “Orange County Property” and the 3-8% which that text ought to appear. If you are ever in doubt you can utilize tools like This free Keyword Density Analyzer.
Keyword Density
Keyword density is necessary considering that search engine utilize these details to categorize a website’s theme, and to identify which terms this website is relevant to– the best keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the maximum benefit, too high and your page may get flagged for ‘keyword-spamming’).
Keyword density is the ratio of a keyword or key expressions to the overall number of words on that page. It is one of the most crucial elements of effective SEO. To enhance your online search engine ranking potential, your keyword density should be just right. To compute your keyword density, divide the total number of words on your page by the number of times your primary keyword or key expression appears. Keyword density is critical when outlining the keyword part of your search engine optimization strategy.
Naturally, there is a fine line between strategically spreading these keywords throughout your content versus grouping them all together, separated by commas. The latter is called spamming and you will get punished for doing it. Don’t believe you can fool the search engines– they have the technology to determine these little tricks. That is why they continue to change their algorithms, such as newly updated BERT and RankBrain for Google.
1) Incorporate your meta tags into your keyword phrases on your website. Individuals frequently forget that search engines will spider the heading meta tags initially since they proceed your primary website content.
2) Compose keyword-rich content that not only pleases the search engine algorithms but is equally informative for clients visiting your site. This is the most challenging part of composing your content– however it is the most important part.
3) Try to compose at least 300 words for each page on your website. Again, the more content you have the better chance you will have to include those all-important keywords you diligently researched and eventually chosen.
4) Too often we see content saturated with too many keywords that simply doesn’t relate to the website itself. Avoid doing this– it will only irritate potential clients.
The Right Ratio
The most necessary part of optimizing keyword density is using the proper ratio of keywords to total words on your page. An excellent range for keyword density for a target keyword is 2% to 6%.
The Wrong Ratio
If the density is too low your page will be considered an irrelevant web page for that keyword phrase. Search engines combat spam pages by punishing pages with a high keyword density level, or overall keyword to word ratio.
Meta What???
What is a Meta Tag? A meta tag is a hidden description about your website solely utilized for web crawlers to assist in categorizing and indexing your site in a search.
Some Do’s and Don’ts:
Do: Use keyword research study tools like Overture’s Search Idea tool and Wordtracker to find 2-3 word essential phrases to target.
Do: Use 3-4 keywords or 2-3 keyword phrases in the Title Tag – the most crucial tag for rankings. Keep in mind the words farthest to the left have more “weight.” You may want to move the company name to the end, unless it includes targeted keywords.
Do: Develop keyword mixes specific to each page on your website based on the page text. Think in terms of subcategories or themes. Example, if you have a shoe e-commerce website, for the “Jordan” page use specific keywords like: Air Jordan supplier, Air Jordan 1 High, and Jordan 11 Bred.
Do: Change your meta tags seasonally to include holidays and seasonal modifications. Start about 6 weeks prior to the targeted month or vacation to ensure time for the search engine to pick up the changes in time.
Don’t: Stuff keywords into your tags. More is not always better and can get you banned.
Don’t: Use the same word more than 3 times in the keyword meta tag, and avoid using the same word consecutively. By omitting commas, you can create more combinations and prevent excessively using the same words.
Don’t: Target generic, one-word keywords with very high competition, for instance, plumber or dentist.
Don’t: make your title tag one long string of keywords. Make it a readable sentence or expression.
Conclusion
Meta tags can help you round out your rankings in addition to other factors like page content (essential) and link popularity. Do your research and utilize them wisely. They may not be dead, but meta tags certainly are a part of the overall picture in SEO.
Keyword density is the ratio of a keyword or key phrases to the overall number of words on that page. To compute your keyword density, divide the overall number of words on your page by the number of times your main keyword or essential phrases appears. Keyword density is vital when laying out the keyword portion of your search engine optimization strategy.
A good range for keyword density for a target keyword is 2% to 6%. Search engines combat spam pages by penalizing pages with an excessively high keyword density, or overall keyword to word ratio.
Here is a great free backlink tool!